Regression analysis is a statistical method that is used to find the relationship between two or more variables. Typically, the variables are numeric. However, it is also possible to do regression analysis with non-numeric data.
Categorical data is data that can be categorized into groups, such as gender, age, or product type.
Regression analysis with non-numeric data can be used to predict future behavior and make strategic business decisions. For example, you might use it to determine which products a customer is likely to buy based on their demographic category.
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